AI-Augmented Communications & PR & Marketing Strategy Leader
Turning AI into leverage for every conversation — strategy, storytelling, and share of voice, one strong hand at a time.
Communications Strategy
Strategy
15+ years leading PR & marketing strategy across fintech, neobanking and financial media — brand building, go-to-market, and C-suite communications.
PR Narrative
AI
Pioneering AEO/GEO — making the brand visible inside AI-generated answers, with agentic AI workflows for content, research and automation.
Marketing Buzz
Governance
A rare pairing: creative marketing leadership with concurrent Unit Compliance Officer accountability — privacy-by-design and responsible AI.
“Don’t get lost in the shuffle.” — Getting the right message in front of the right people.
About — About Me
I’m Leeder Wang, a PR and marketing strategy leader with 15+ years across fintech, neobanking and financial media. I started as a journalist, learning to find the signal and make decisive calls in fast-moving, ambiguous situations — then brought that discipline to NEXT BANK: authoring the license-winning Bluebook, building its reputation-management system from scratch, and leading the nationwide launch through 40% year-over-year growth in media impact.
Today I work at the intersection of marketing, AI and governance: driving AEO/GEO strategy to put the brand inside AI-generated answers, and compressing the insight → strategy → content → impact loop with agentic AI workflows — while serving concurrently as Unit Compliance Officer, so every innovation stands on solid ground.
Selected Works
Twelve cards, twelve wins — from launch-day campaigns to AEO/GEO, flip through each one.
313 media exposures · 50K+ customers in month one
Nationwide Launch Campaign
Led the neobank's pre-launch campaign, grand-opening event and press conference — 313 media exposures and 50,000+ new customers in the first month, beating targets by 20%.
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40% YoY growth · record highs 2023–24
NT$400M Earned Media
Integrated PR and marketing initiatives generated NT$400M in earned media value across 2023–2024, with 40% year-over-year performance growth.
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Getting the brand into AI answers
AI Search Visibility (AEO/GEO)
Pioneered the bank's AEO/GEO strategy — query baselines and a multi-vendor monitoring framework that surfaces the brand inside AI-generated answers.
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Internal innovation award
Anti-Fraud Family Joint-Defense
Conceived a mechanism where adult children receive real-time high-risk-transaction alerts as remote guardians for elderly parents — voice-guided elderly UI, consent-first privacy-by-design. Award-winning; advancing to implementation.
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Courtroom-style · with certification
Gamified Compliance Training
Turned banking law, fair-customer-treatment, PDPA and AML/CFT into an interactive courtroom-style training track with certification — recognized in the internal innovation competition.
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FSC & S&P benchmark
Reputation Management System
Built a reputation-management system from scratch — recognized as a benchmark by Taiwan's FSC and S&P Global Ratings.
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Core author · with BCG
Neobank License Bluebook
Core member of the franchise-license team alongside BCG consultants; authored the Bluebook that secured one of Taiwan's pure-play neobank licenses.
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500K+ clicks · 125× desk average
Investigative Journalism
A decade of exclusive financial and investigative reporting — routinely surpassing 500K clicks per story, 125× the desk average.
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Closed-loop journey for ages 18–25
Financial Coming-of-Age Gift
Conceived a first-in-market gift-card product anchoring a closed-loop wealth journey (recurring investing → high-yield savings → rewards → reinvestment); approved and in cross-functional integration.
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