Case Study

Reputation Management System

FSC & S&P benchmark

  • Period｜2019–2020
  • Role｜Public Affairs Manager & Executive Assistant to the Chairman
  • Organization｜NEXT BANK

Challenge

On the eve of the neobank's launch, public and regulatory attention ran high; one runaway negative story could damage license credibility and launch timing. What was needed was an institutional reputation defense — not firefighting after the fact.

Approach

Built the system from scratch: sentiment monitoring, issue triage, preemptive risk assessment and response playbooks — defusing crises before they escalate.

Turned reputation management from PR intuition into an auditable institution, demonstrating governance capability to regulators and rating agencies.

Results

  • Recognized as a benchmark by Taiwan's Financial Supervisory Commission (FSC).
  • Recognized as a benchmark by S&P Global Ratings.
  • The monitoring and preemptive-risk mechanism keeps running — repeatedly defusing issues ahead of escalation.