Case Study

NT$400M Earned Media Value

40% YoY growth · record highs 2023–24

  • Period｜2023–2024
  • Role｜Senior Public Affairs & Marketing Manager
  • Organization｜NEXT BANK

Challenge

After launch buzz faded: keep amplifying the brand on a finite budget, and turn "buzz" into an asset that can be measured and reported to the C-suite.

Approach

Integrated PR and marketing initiatives — agenda setting, cross-channel distribution (social, press, influencer/WOM, SEO) and agency collaboration — into a repeatable share-of-voice production line.

Built an earned-media-value measurement framework so every wave of activity maps to an explicit value figure.

Results

  • NT$400M in cumulative earned media value across 2023–2024.
  • 40% year-over-year growth in cross-channel performance — a record high.