Case Study

Neobank License Bluebook

Core author · with BCG

  • Period｜2019
  • Role｜FSC License Application Specialist
  • Organization｜NEXT BANK (founding team)

Challenge

Taiwan was opening pure-play neobank licenses for the first time. The Bluebook had to convincingly describe a bank that didn't yet exist — business model, risk controls, IT architecture, consumer protection — within the regulatory framework. Written poorly, nothing else would ever begin.

Approach

As a core member of the license team, collaborated with BCG consultants and authored the operating plan (Bluebook).

Drove internal-entrepreneurship in parallel: establishing the PR department and introducing AI-powered public-opinion analysis, paving the way for post-launch communications.

Results

  • Secured the pure-play neobank license — where the whole story begins.
  • The PR function and AI sentiment analysis born here became the foundation of the later reputation-management system.