Case Study

AEO/GEO Pioneer

Getting the brand into AI answers

  • Period｜2025–present
  • Role｜Senior Public Affairs & Marketing Manager
  • Organization｜NEXT BANK

Challenge

Search behavior is shifting from ten blue links to AI answer engines (ChatGPT, Perplexity, AI Overviews). A brand absent from high-value wealth-management and US-stock queries is ceding next-generation visibility.

Approach

Pioneered the bank's AEO/GEO (Answer & Generative Engine Optimization) strategy — turning "appearing inside AI answers" into a manageable marketing objective.

Established a 30-query wealth-management baseline with a multi-vendor monitoring framework tracking brand mentions across AI engines.

Pre-positioned external high-DR (Domain Rating) placements such as Yahoo as Phase-2 authority signals.

Results

  • 11 of 30 baseline queries currently surface NEXT BANK in AI answers; digital-account-intent queries show stable presence.
  • Wealth-management-intent queries started from zero — building the visibility path toward full 30/30 coverage by Q4 2026.
  • The same methodology powers this site — full prerendering, JSON-LD and llms.txt are AEO practice on display.